Whether you’re a fan or not, go and buy or download the new Radiohead album immediately. Why? Because doing so will help decide the future of how you get your music. Do you want to continue to pay needlessly inflated prices to unnecessary corporations? Do you want to collect more useless plastic boxes? Do you want to marry one company’s devices via their locked-down file format?

Or would you rather pay a reasonable price directly to the artist for a simple, open file that you’ll be able to play on any device, forever? That’s exactly what Radiohead is offering. The album they released today, In Rainbows, is offered directly from their website as a zip file of standard MP3s. The price is definitely reasonable… whatever you decide to pay. Pay nothing, pay $1000, pay anything in between. I “voted” with about $7, because I know that’s way more than they’d by selling me a CD through a label, and it’s way less than I’d pay in the same situation. You can also pay nothing and try the album out. If you like it, pay later. Or don’t.

As far as the music itself is concerned, I’m far from disappointed. I’m a fair-weather Radiohead fan. While The Bends and OK Computer are among my favorite albums and belong in some epic rock hall of fame, the rest of their library varies from really good (Pablo Honey) to intolerable (Amnesiac). This is largely a result from their tendency to vary style and experiment. Each albums tends to have its sound, from poppy rock to noisy techno art school nonsense. In Rainbows is a nice blend of all those soundscapes, and it’s already my third favorite album of theirs after one listen. They had certainly earned my £3.48 by about track 4.

I hope Radiohead’s experiment is hugely successful. The big labels have ignored consumer demands for way too long, and their preference for litigation and prosecution over innovation is disturbing. They’ve had plenty of opportunity to lead the way with non-DRM music. If In Rainbows is successful, they’ll be forced to change their ways or ride them in to the ground.